Marketing researches of users of distance learning services

The change of social and economicrelations caused further development of the concept of marketing where the human became the key element. Thus, the evolution of marketing led to the appearance of its newest concept - social marketing. The specific character of marketing in the sphere of education partially includes the specific character of services as such, as well as the specific character of scientific and intellectual services. The marketing activity of educational institutions consists in creating a higher value of educational services for users in comparison with other competitors, which is capable of maximally satisfying their needs. Distance learning is a form of education based on the use of a wide spectrum of traditional and new information technologies and their technical equipment. Frequently distance learning is accomplished not with the help of a means, but with the help of a system of means, for example, video in combination with the printed materials sent by mail. The Internet is very successfully used by these systems within the integrated approach to distance learning, as it can provide users with image, text, sound and form, tasks and solutions. In Russia, the system of distance learning is of particular importance taking into account large territories; relatively low density of population and concentration of educational institutions in large cities.

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