The dynamics of conceptual ideas of man as expression of social changes

In the introduction part of the article the author gives a proof of the topicality of the issue, defines the goal and formulates the problem of the research. In the body of the work the actual concepts of the man's model reflecting the contradictory process of interaction between the man and the society are presented. On the one hand, the author analyses the theoretical models of the man, where the man depends on predominated social powers, for example, such model as A. Camus' Rebel, D. Riesman's and N.Ye. Pokrovskiy's Lonely Man, H. Marcuse's One-Dimensional Man, W.H. Whyte's Organization Man, E. Fromm's Consumer Man, J. Ortega y Gasset's Man of the Masses and others. The complex model of the "post-man" was a result of the modern interaction between the man and the society. Scientists extensively discuss this model. The opinions of some researchers about the man exposed to the pressure of the post-industrial society are similar. So, such features of the man as self-government, the ability to independently resist the civilization's temptations and use it for one's own interests and subordinate oneself plays the main role. Some works consider negative tendencies of the man's progress: S. Huntington's "Clash ofCivilizations", F. Fukuyama's "Great Disruption", G. Lipovetsky's "Era of Emptiness", and others. The man of the modern world is a conflicting one, alienated from the society and nature, lonely in his / her own cultural searches. On the other hand, we could talk about the formation of the new man. This man has more activity, informativity. The conceptual ideas of the new man were reflected through such models of the man as "Activity man", "Actor man". In the final part of the article the author expresses an opinion that today we can observe the change towards such values as self-expression, care about the cultural side of the new man, tolerance. The main change of the modern society is aspiration for developing of creative thinking of people. This type of thinking has its own specific, which consists in the ability to think independently for the benefit of the society and where the value sets of the man are directed at individuality, variety and openness. The economical, social and cultural changes define the idea of the new man's models.

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