COMMUNICATIVE AND DISCURSIVE FEATURES OF THE CONCEPTS OF THE SCRIPT CAREER

The script as one of the form of knowledge representation includes a variety of concepts that are united as parts in one implicative unity and that contain information about stereotypes peculiar for a cultural society in a certain situation. Studying the concept as a part of a script structure, we advert initially to its field structure where the nucleus is presented by a prototype image, i.e. an abstract sensible image that creates the basic layer of the concept. Further cognitive layers of the concept reflect the development of the concept in a human's consciousness, its interaction with other concepts. Interaction with other concepts in the process of communication, their grouping into a more difficult structure - a script - can be determined by the presence of the implicative potential that determines not only the concept-component combinability but also its place in the script. Therefore, in the framework of the script career that limits the concept realization by a stereotype situation the information from the nuclear and peripheral concept features is verbalized. The information of the first group becomes objective in set linguistic realizations such as idioms, phraseological units, most frequently used predicative constructions, revealing the features of the concept, direct associations etc. For instance, attributive collocations with a lexical unit company reflect an obligatory nuclear feature of a homonymous concept status, attractiveness of a potential place of work (in this case we have a company) for the agent of the script career that is determined first of all by the size of a company, by its achievements, reputation and territory where it is situated. In all the concepts that create the script career we can distinguish the representation of the information concerning the periphery of the concept and containing the ideas of a Russian native speaker about the agent of the script, about the development of the situation itself. The features describing the agent of the script career make objective direct characteristics of an active person (the agent) as well as the indication on these characteristics that define a person as an agent, i.e. the conditions of his/her introducing to the script or frame (if a person matches this condition, so he/she is the agent of the script career). Time characteristics determining the dynamics of the way of scheme representation source - way - aim and verbalizing the process are initially put in the script model of knowledge structuring as a mental structure for dynamic representation of a stereotype situation or stereotype behaviour. The feature of duration corresponds to the feature of quickness of a script situation that finds its linguistic representation in adverbs and adjectives. In this case our attention is concentrated on the combinability of these lexical units with verbal forms that have occurrence semantics. One of the methods of verbalization of a stereotype situation development is a metaphorical representation of a career process. Frequent verbalization of starting point of motions, purposefulness of motions, speed of motions and the result in the Russian linguistic culture let us form a metaphorical model: career (target) - sport (source). This cognitive metaphor can be represented in such words and word combinations as start (it represents a starting point), tempo, second wind, rapidly (it represents the process of achieving the target), success (it represents an award).

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