Economic potential analysis as the basis of strategic planning of road freight transport enterprises

The articlestudies the question on the necessity of using a complex analysis of economic potential of road freight transport enterprises for strategicplanning process. The reasons causing the necessity of application of strategic planning at road freight transport enterprises are stated,problems which heads of road freight transport enterprises face are allocated. The modern economic situation and set of factors makingconsiderable impact on activity of the enterprises demand from management operative reaction to changes both in the external, and inthe internal environment of the enterprise. Owing to it the strategic planning acquires great value, as providing stability of activity of theenterprises in a long-term prospect. Forming long-term strategic plans of activity of the enterprises allows development of accurate sequence of actions and raise of validity of accepted management decisions. Considering it, actions and decisions of heads cannot consistonly in reaction to changes of the external environment and their influence on the enterprise condition. The head should expect and considera set of factors, both external and internal, that will allow grounding decisions and making better choices. Special attention in thearticle is given to the question of analysis of economic potential; the emphasis that the analysis stage is a rod stage of strategic planningof the enterprises is made. The structure of a complex analysis of the economic potential is presented and the basic constituting componentsare listed. Such approach to studying the possibilities, elements and structure of resources, the external environment and its influenceon the enterprise, in particular, enterprises of road freight transport, allows making most sound management decisions. It also givesa chance to trace the influence of changes of the environment and previously implemented events on enterprise conditions, which, in itsturn, helps in introducing corrective amendments in long-term plans in due time. Constant monitoring of potential of the enterprise ispledge of an effective utilization of resources; the information received as a result of similar monitoring gives a chance to implement themost significant directions with the minimum costs of time, forces and resources. The problem mentioned in the given article is topicalnot only for road freight transport enterprises, but also for enterprises of other industries.

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