Reception of nomination: onomasiological conditions and communicants strategy

Communication is one of the main types of linguistic activity. In order toresearch it we can use not only discursive but also nominative data. Such factors as structural correlation, functional relevance, the roleof addressee in the creation of the sign and the potential of the nomination active reception, which provides distant communication,allow combining the research of both nomination and communication aiming at characterizing a linguistic personality. A person may notonly be the factor of nomination or the recipient of information, but also an active participant engaged in interaction. In this case, theaddressee of nomination as a linguistic personality is characterized from the communicative point of view. Firstly, a straightonomasiological experiment was carried out in order to determine the parameters of the communicative functionality of nominativeunits. It allowed us to obtain the necessary nomination array and facts regarding the process of the names origin. Secondly, a reverseexperiment directed from the name to the object, and questionnaires were realized. Due to it we were able to determine the recipientsassessment, its cause and nomination informative status. As a result of the study we have determined the characteristics defining nominativeunits communicative potential. On the object-level it is the amount and kind of motivational features. Complex nominationsbased on visual characteristics are preferred. The degree of motivational feature indirectness: figurative nominations with rather shortassociative chains and precise object spheres are communicatively successful. The mode of image organization: nominations based onmetonymy and relative signs are not successful from the point of view of reception. On the linguistic level it is the form: predicativenominations, precedent texts, proper names and object-unmotivated derivations are characterized negatively in this context. Initialsemantics of lexeme: concrete nouns and nominations-hyponyms are the most acceptable. Addressee-communicants strategy is elicitedon the basis of the judgments characterizing proposed nominations, attitude to the onomasiological problem resolving and sets of factorswhich are important for the recipient. We describe four empirically identified approaches: objective and logical strategy in two variants,neutral and evaluative types; creative approach, when the stimulus materials are viewed through the prism of their own nominativeactivities; strategy of largely negative assessment of someone else's nomination while approving its own version. Thus, theonomasiological investigation does not only reveal the linguistic and cognitive parameters of nomination relevant for the reception, butalso predicts reactions of different communication strategies representatives.

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