Examples of manipulation tactics usage in modern media discourse

This article reveals strategies, tactics and ways of social opinion manipulation, as well as it analyses ways oftheir realization in media discourse texts. Analysis of text material was implemented, speech means, realizing manipulation tactics wererevealed. Possible principles of classification were suggested. Analysis of the text material, given in the article East Hostages allowedrevealing various speech means, which realize different tactics of manipulation. The following lexical means of emphasis are used:means of semantic hyperbolization, degrees of comparison, relative pronouns, words with expressed emotional assessment, metaphors,cliches and stamps. Syntactical means, realizing the manipulative effect, are represented by passive constructions, order of the mainsentence parts, correlating with the authors plan, using parentheses. Numerous usage of words with negative meaning, negative particles,metaphors, influencing fear is observed within realization of analysis - minus. Abundance of parentheses expressing probabilityand possibility testifies that the authors reasoning and conclusions are based on conjectures rather than on factual information. Tacticsof self presentation is marked with means of semantic hyperbolization usage. The author uses the following tactics of social opinionmanipulation: analysis - minus, accusation, exposure, threat, false associations, appealing to an anonymous authority. Manipulationis realized through actualization of fear. One of the goals was to develop classification of strategies, tactics and ways of socialopinion manipulation. The author concluded that classification can be implemented basing on what the object of manipulation is. Manipulationcan be directed at logic or emotions of the manipulation victim. Bearing this in mind, tactics of exposure and threat influenceemotions. Tactics of analysis - minus, accusation, false associations, appealing to anonymous authority, self presentationare directed at logic. The presented conclusions are considered as interim. It is necessary to analyze and define tactics, which werenot presented in the given article. However, the present research states the diversity of manipulation tactics in contemporary media discourseand presents the speech means of their realization.

Keywords

Authors

References