Transformation of precedent texts as means of language game in radio discourse

The article is devoted to the language game, which is actively studied in modernlinguistics. Means and mechanisms of the language game are researched in different types of discourses, but its functions and someother factors (in addition to linguistic factors), which have influence on the specific character of the language game, are not sufficientlystudied. The language game has many types of means in the radio discourse; and a language game creator uses units of all languagelevels. The specific character of radio communication (absence of visualization, contemporaneity and linearity) determines a dominationof means used from lexical and stylistic resources of language. The transformation of precedent texts is one of significant and attentionattractingways of the language game in the radio discourse. In the article this type of the language game (the transformation of precedenttexts) is researched with communicative and pragmatic approaches. It determines the urgency of this investigation. Materials of ourresearch include shorthand records and electronic files of the sounding radiospeech (Echo Moskvy, Russkoye Radio, Radio Sibir, HitFM, Avtoradio, D-FM radio stations). The main sources of precedent texts are revealed. Ways of their transformation are analysed; afrequent way is replacement of one key word (or some key words) with words associated with radio communication or the theme of aconcrete radio programme. The transformed precedent text is not a standard way of information presentation, because it includes manymeanings and is used by a language game creator (the anchorperson in radio communication) for realization of different purposes. Specialattention is paid to the analysis of communicative strategies and tactics of the radio discourse and transformed precedent texts astheir language realization. The transformation of precedent texts is most effective when this way of the language game is used with realizationof communicative strategies: attraction of attention (especially attraction of attention to the radio programmes title), discrediting,creating of a positive image, advertising and introduction of new information. Transformed precedent texts are used for young audience.A special experiment demonstrates a positive reaction of the young audience to this type of the language game. The transformedprecedent texts promote successful radio communication.

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