Valuation of intellectual capital of a university in the field of consulting activities (by example of SAFB)

Characteristics of the competitiveness of a university involves the valuation of intellectual capital. The absence of commonmethods in the approaches to the valuation of intellectual capital of a university in consulting activities is critisized. In this article, intellectualcapital in the narrow sense refers to the organizations assets as a complex of knowledge of its staff, in the broadest sense as a setof all intangible assets of the organization, including those that are not the result of intellectual activity. The article considers evaluationof intellectual capital based on the information generated within the higher school for its specificity. In general, the model presentedtakes into account the economic benefits the higher school receives at present and will receive in the future from the intellectual andprofessional qualities of the staff due to investing in its employees. In the system of indicators, which has been worked out for assessingthe intellectual capital of the university, there are key performance indicators based on economic profits, which, on the one hand, correlatewith market valuation, and, on the other hand, can be used in operational management of the organization. The fore-mentioned approachesto the evaluation of intellectual capital can be implemented in commercial organizations, which universities do not belong to.However, at present, the reform of the educational system of Russia considers different ways of business development. The article describesthe valuation of intellectual capital of SAFB in consulting activities. The indicators, such as teaching staff payroll; turnover andcosts of teaching staff competency improvement per unit, are part of the system performance of integrated assessment of intellectualcapital of SAFB. Index of Innovative Activity of the University is considered as the index rate of innovation. The analysis showed apositive dynamics of the level of intellectual capital of SAFB, which corresponds to the integrated assessment of intellectual capital,based on the integral index. The tendency is natural, since in the academic year 2009-10 the innovation activity of the university, comparedwith the 2008-09 academic year, almost tripled. During this period, the university implemented actively the development strategyof SAFB as an innovative university on the basis of a balanced scorecard within the third phase of modernization of the multilevel educationalsystem of the university. As it was mentioned above, the crisis of 2008 had a strong impact on the universitys intellectual capitalconsidering the market (customers) component. As a result, both valuation and the integral index decreased dramatically. Activeresponse of the university to environmental changes in the form of developing and implementing marketing and innovation strategiesstimulated the growing figures of the valuation of intellectual capital . This increase shows that the adequate strategy proved by scoringof intellectual capital on the basis of the scoring model.

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