Corporate social policy: methods of research

There is an increasing socialimpact on economy in the course of the social system development. It leads to the qualitative change of relations in the society and is expressedin the form of changing the economized principle by a socialized principle, which in its turn arises from the interests of societydevelopment as a whole and of a single person but not from the full satisfaction of individual needs. From this we form the understanding ofa new role of the worker and the new perception of labour economics (as a science concerning the worker as a creative individual) and alsothe realization of the necessity to add the knowledge of social communication and cooperation between individuals to the labour economy.The international practice shows that if the companys sustainable development is based both on economic and social factors then it leads toa decrease in business risks, strengthens competitiveness, raises the personnel efficiency and the consumers loyalty, improves the reputationof the company and makes a positive contribution of the company to the economic and social development of the territory where the companyis located. It means that national priorities of society development and the problem of effective businesses are strategically compatibleand directly connected with each other. However, Russian companies are in the process of comprehension of the necessity to formulate,implement and develop the corporate social policy. There is a detailed literature review on the research problems. This review includes thepapers of foreign and Russian scientists. The main ways of discussion were determined. A new strategy of corporate social responsibilitywas highlighted adopted by the European Commission. The following types of reports are accepted: the Corporate Social ResponsibilityReport, the Sustainable Development Report and the Social Development Report. The Russian experience was examined according to thesestandards. The article includes the definition of the corporate social policy including the following main elements: companys legal responsibilities,conditions of the collective bargaining contract, voluntary social services for employees. We suppose that it is necessary to estimatethe efficiency of the implemented corporate social policy in order to control the correlation between social investments and companycapitalization, to forecast the impact of social policy on the employees, company reputation. To achieve these purposes we suggest to usethe index of social development, which includes three levels of corporate social policy estimation.

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