National scientific media market under conditions of globalization and role of information technologiesin its formation (by example of geology)

Globalization is the maintrend in development of the current science. Technically, it occurs via intense scientific communication, which requires implementationof the newest information technologies. Among the forms of scientific communication, the distribution of research results as publicationsis of outstanding importance. The scientific media market can be defined as a space, where bodies (publishing houses, institutions,universities, Internet portals, etc.), which publish books, journals, volumes, conference proceedings, and on-line information, functionand compete. The role of media market in the growth of geology is especially important because researchers in this field publish manypapers annually. Nowadays, the unique international scientific media market already exists. Nonetheless, existence and special developmentof national media markets remains an urgent task. The national media market provides an opportunity for demonstration ofachievements of a given scientific system, not only as a generator of new ideas, but also as an institution promoting these ideas. Additionally,the formation of the national media market is necessary for the balanced development of the geological science, because thismarket makes publication of research result of different (by spatial restriction) value possible. Use of information technologies in sciencegrows steadily. From six categories of information technologies, net information technologies are of the biggest importance. Now,an on-line access to scientific editions is a basic criterion determining their position on both international and national media markets.Request for such technologies from scientists depends on the necessity of work with large datasets and also the competence in use ofcomputers and the degree of conservatism of the scientific community. Formation of the national scientific media market with informationtechnologies has, as a rule, two consequences. The first of them is linguistic standardization. The second inevitable consequence ofuse of information technologies in national (and, particularly, Russian) journals is optimization of peer-review procedure. It appears thatRussian journals could provide a ground for discussion of the conceptual problems of geology. This way, they could compete with internationaljournals and, therefore, expand into the international media market. However, a publication of conceptual ideas is sensibleonly when they are accessible for the international research community. If so, the use of net information technologies, providing an easyaccess to journals, should be considered as a key factor in the formation of the Russian scientific media market.

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