High innovative potential as high individual potential degradation form

The question of innovations causes great tensionin modern society. The methods of extracting profits from a person's innovative potential and the innovative potential of regions areinvented. We tried to understand the problem of studying the innovative potential as the equivalent of the problem concerning studyingthe individual potential. It means that we admit the individual potential can be called the innovative potential to some extent. Theresearch was held in 2010-2011. Sixty individuals including the participants and the leaders of the BIT Siberia - 2011 project groups,businessmen possessing various experience levels in conducting business took part in it. The age of the respondents varied from 18 to55. The whole data basis was still under consideration when the article was being created. The very article was based on the results ofthe data analysis received from 30 respondents. The testing method kit including the Moody Vitality Test (translation and adaptation byD.A. Leontyev and E.I. Rasskazova), the Questionnaire of the Activity Self-organization by E.U. Mandrikova, the Questionnaire of"The Career Anchor" was used for the analysis of the innovative potential variety of meanings. The qualitative data were received bymeans of the existential and phenomenological analysis of autobiographical interviews (the method of the innovative potentialassessment by means of the autobiographical interview interpretation by O.V. Lukyanov). The analysis and the interpretation ofautobiographical interviews helped to extract the following: the experience reflected in an interview can be defined as a fact of selfidentitydegradation in the context of innovative business. Unwillingness to conduct business with one's partner can certify mistrust ofother people. The individual potential, as they understand it, allows people to rely on themselves as on a technical resource, as well as ontheir abilities and opportunities. A specific attitude towards money leads to the following key points. People of such a specificorientation regard money as a main motivation for conducting business. The attitude towards death is also significant. People with highinnovative potential regard death as a natural part of their lives. A person is not afraid of it as the level of intensity of his or her life ishigher than her or his understanding of the death concept. The analysis of autobiographies also showed that the representatives of thisset are characterized by the absence of orientation to the past within their self-identity. This artifact leads to supposing that the highinnovative potential is a variant of person's degradation with a high individual potential.

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