Museum and intangible cultural heritage

In this paper the author analyses the relations of museum and intangible cultural heritage. According to theProvision of the 21st General Conference of the International Council of Museums (ICOM), held in 2007 in Vienna, the followingdefinition of museum was adopted - a non-profit, permanent institution in the service of society and its development, open to the public,which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environmentfor the purposes of education, study and enjoyment. This definition is a result of social and cultural transformations that occurred in the20th century and reflected on the principles of museum work, marked the replacement of scientific paradigm, which turned museum intoa multi-functional social institution, articulating demands of daily life. In this regard, the network of complex museums has expanded,which allowed preserving and representing both tangible and intangible cultural heritage. In this context, of particular interest is thecorrelation of museum and intangible cultural heritage, which is a part of the cultural heritage and a strong ethnic component. That iswhy the purpose of this research is to identify mechanisms for broadcasting, presentation and preservation of intangible cultural heritagein museums as a basis for conservation of modern ethnic culture. The role of museum in preservation of intangible cultural heritage cannot be overestimated as it translates the information previously accumulated in the family or community, and provides "survival" of anethnic culture through the usage of mechanisms of ''museumfication'' of intangible heritage and museum education techniques. The keyof an effective presentation and preservation of intangible cultural heritage in the museum is tourist demand. In this regard, museum andcultural tourism can be considered as a dialectical unity: on the one hand, to preserve the cultural heritage of humanity, on the other, forits use, transfer and update. Thus, changes in the functional field of museum provoked an integrated approach to the presentation andpreservation of heritage, which made it possible to extrapolate the results to its intangible component, defining its ethnic specificationand interdependence with museum. Therefore, the preservation of intangible heritage in museum is via museumfication of individualelements of culture of a people; it is translated basing on the methods of museum education and updated through cultural tourism. Thus,the union of museum and intangible heritage is an effective basis of preservation of ethnic culture.

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