On ethnic-cultural features of formation and development of traditional and electronic media in Tuvain late 20 - early 21 centuries

Thearticle deals with the ethnic and cultural development of traditional and electronic media in the territory of Tuva at the end of the 20th -beginning of the 21st centuries. Cultural and historical processes are largely connected with information exchange, which contributed to thedevelopment of ethnic-cultural information determined by the resource-information environment created by social and cultural memory. Inthe ethnic-cultural historical memory the mnemonic codes of information created information environment that in some way correlates withthe mnemonic content of oral and written text-sources. The main components, which make up ethno-informational culture are text,ideographic, machine-readable, auditory, electronic, etc. The potential opportunities for ethnic and cultural information of Tuva are definedby the resource and information environment created by social and cultural memory. Cultural and historical memory of Tuva appears as acomplex socio-cultural formation, which includes municipal and public profiles of cultural institutions, museums, archives, libraries,socially set standards and other institutional forms of organization. The resources structure of information culture depends on the socioculturalstructure of memory. Institutional structures of cultural heritage themselves are an essential resources element of the informationcultural environment - from the legislative framework ensuring the legitimacy of cultural space, to common standards of conduct in relationto ethnic-cultural historical monuments of architecture and art of the Republic. Memory of the cultural area of the Republic presents acomplex information system, where there are special laws of conservation, reconsideration, and reproduction of information about the past.Ethnic-cultural information development permeates all aspects of human life - from the basics of material production to the needs of people.It affects all spheres of public and personal life - work, family life, leisure, style, mentality, way of life of the individual and the society, etc.Its importance in the formation and development of human life is manifested through the action of such subjective factors as the installationof consciousness, spiritual needs, values, ideals, etc., that affects the behaviour, shape and style of communication of an ethnicity.

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