Pedagogical principles of secondary language personality media competence formation

New conditions of the global-openedinformation society development give a possibility of media dialogue. The importance of media education, a priority branch ofpedagogics in the 21st century (UNESCO), is admitted today all over the world. The media educational purpose is a planned resultembodied in some subject form. Teaching a foreign language, the media education purpose is to form media competence of thesecondary language personality. According to these reasons there is a new vector of research interests in the field of pedagogical, linguadidacticand methodological problems: simultaneous teaching and development of the communicative competence of foreign languageand media competence at a foreign language class in a linguistic higher school. The article gives an investigated perspective directionwhich has not been researched yet. It is to study media competence of the secondary language personality, and pedagogical principles ofits formation. Media competence of the secondary language personality is an integrative, strategic characteristic of the person having aset of special wishes and abilities, which allow the person to cooperate in the world information field, to communicate interlingually andinterculturally at the mediated level. To organize a successful process of this phenomenon formation it is necessary to consider thecomplexity and versatility of the given process and to coordinate it according to the general principles of pedagogics, and also thespecific principles reflecting the process of media education. The article presents and studies the pedagogical principles to form themedia competence of the secondary language personality, such as: principle of co-evolution, purposefulness, system and sequence,scientific character, consciousness and activity, parity, efficiency, continuity, openness. The account of the given principles allowsorganizing the educational process, which forms pupils' media skills and abilities when learning foreign language. The pupil is put in anactive subject position by means of various forms, methods, and tools promoting to achieve the planned purpose. The activation ofmedia competence of the student's personality the level of foreign language skills increases. The described principles are a pedagogicalbasis to form media competence of the secondary language personality, they can be used in teaching and educational process, and theyare interconnected and interdependent. Being guided by them, the teacher has a possibility to get positive results in the formation ofmedia competence of the secondary language personality, a necessary characteristic of the modern person living in an informationsociety.

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