Mediatization of memory: memoirs features in blogs and social networks

The article considers network forms of accumulation andtranslations of memory. Features of the memorial texts placed in the digital environment are considered, the basic attention is given toblogs an social networks as sources of generation of memoirs. Significance of memorial network forms in modern humanitarianresearches for studying the features of mediatization of memory is shown: representations of images of memory by various types of itscarriers - from the book to visual and audiovisual means and also the Internet resources. Not only media-sources change, nationaltradition is transformed in the context of globalization, the genre of literary memoirs acquires new forms creating the blogosphere. Allthese innovations are traced at the level of the content of memory. The term system is analysed from different aspects of media: ''mediaculture'',''media-text'', ''media-perception'', ''mediatization''. Today's opposition is discussed of the ''old'', traditional masscommunications (the cinema, press, radio, TV) and the ''new'' computer focused, digital media with broad expressive means, presence offeedback. The modern addressee as it is known simultaneously uses some channels, being the TV-viewer, the radio listener, the reader,etc. The features of mediatization of information sphere are considered - growth of production and use of information products andservices combining different types and kinds of information, sphere of culture, education and training, collective and individualmemory. The analysis of semantics and other parameters of biographic resources of mass-media is carried out, their generators, sourcesand features and representation are named. These media-texts erase traditional borders between reading of the text and its creation,making potential authors more creative, generating their desire to join. Autobiographical media-texts are a big success in a massaudience as they satisfy the real public needs worthy of respect and studying, namely information, compensatory, hedonistic, recreative,moral ones, etc. Their ''emotional tone'' is high. Here there is no monotony, monotony of subject situations. Episodes of other's lives arepromptly replaced; throw in the whirlpool of events, emotional differences, alternation of positive and negative. Entertaining characterand visual appeal add popularity. The most interesting network projects of memory studies are characterized: ''Cultural memory and thetext'', ''Modern Russian Identity: Possible Foundations and Embodiments. The Point of View of Culturologists'', ''Culture of Memory'',etc. Topics and resources of the projects are described (Great Patriotic War, memoirs by emigrants and former political prisoners,childhood, history of families, destiny of relatives, etc.).

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