Sports and sports culture of students in higher education system

Currently, the strategic direction of the development of society and the system of education is theformation of human culture. The entry into force of the Bologna process aims to enhance the mobility of the individual, its developmentin the development of cultural values. A specific component of culture as a social phenomenon is sports - amateur, professional andmass. Sport is regarded as a sphere of public life which helps to form and develop best human qualities. A social necessity for thedevelopment of sports in the students' environment is determined by the needs of the society and the state to have an effective means ofevolution of psycho-physical abilities of the person. Sport is one of the most effective and attractive forms of organization of physicalculture of students becoming part of their life style. However, for sport to have only a positive impact on the person and not to causetheir deformations, it is necessary to develop the sports culture of students in the process of physical culture and sports education. In ouropinion, sports culture of the person is an integrative personal formation including a system of means, ways and results of physicalculture and sports activities, focused on the perception, reproduction, creation and distribution of physical culture and sports values andtechnologies. Sports culture of the person is formed in the process of the person's acquisition of the cultural and educational potential,values and technologies of sports, as well as in the result of accumulation of experience of physical culture and sports activities andfilling them with personal senses. Sports culture of the person includes the following components: 1. Component values (physicalculture and sports values, meanings, motives, goals, means to achieve them). 2. The normative component of sports culture (norms ofphysical development, preparation, health, moral sports behavior, physical culture and sports traditions). 3. Socio-communicativecomponent of sports culture (the culture of communication and interaction in the process of physical culture and sports activities).4. The cognitive component of sports culture (physical culture and sports values in the form of knowledge, beliefs, skills). In the systemof higher education it is necessary to implement the humanistic function of physical culture and sports and their impact on the person. Inorder to better implement the humanistic potential of physical culture and sports it is necessary to create the system of teaching physicalculture and sports to students with a focus on the formation of the sports culture of the person.

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