Transformations of museum activity in conditions ofcontemporary society development

The contemporary state of society represents a period oftransition, which researchers call the process of information society development. This transforms social and cultural space radically,creating new methods of cultural heritage interpretation, and making new ways and forms of cultural development. Information societycreates not only new forms of interpretation of cultural heritage, but provides new principles of organization of cultural heritage.Society's evolution presupposes transformation of the activity and function of the museum. In the historical context the functions of themuseum are stable, but at the same time they are changeable, because social requirements to the museum change according to thepolitical, economic or cultural situation. In the recent decades the process of changes can be observed very closely because of the socialand cultural transformation of the society, which is connected with rapid development of information and communication technologies.Such problems as global crisis; diverse social environment; changes of modern cultural values; new subjects which interact with themuseum (e.g., organization of management; social groups; firms, etc.); new relations of the museum with these subjects (partnership orcompetition); lack of information; deficit of high quality specialists in the museum sphere; lack of financial resources; lead to new tasksof organization and management formation. These tasks are connected with the need of modernization of many methods and modes ofmuseum activity. So, the main trends of development of the contemporary museum are the following: development and management ofactivity according to the requirements of time and epoch, concentration of attention on needs of the recent consumer of museum service,understanding of the change of the audience; search of possibilities of involving different social groups and communities in museumactivity; search of new forms of exposition, creating non-standard decisions on the base of recent information and communicationtechnologies; creation of net of museum interactions with other organizations and enterprises for partnership formation; search ofadditional non-state financial support in the forms of funds, participation in competitions, including non-traditional museum services.

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