Communicative tactics of reporting news in educational discourse (''Let's speak Russian'' radio programme)

The communicative singularity of educational discourse on radio is supposed to have unique strategies and tactics. In the given article the tactics of reporting news is considered as one of the key communicative instruments of the information strategy in educational discourse. The article describes various linguistic means, which realize the communicative tactics of reporting news in educational radio discourse. The author of the article understands educational discourse as a communicative phenomenon. Its general strategy is spread of knowledge, education and culture. The practical material for the research was the Echo of Moscow's ''Let's Speak Russian'' radio programme issues. Three key communicative strategies of educational discourse are identified in this article: learning, formation of informative activity of audience, information strategy. All of them are implemented by various communicative instruments. Learning strategy and strategy of formation of audience informative activity are unique for educational discourse on radio. The information strategy is basic for different types of discourses. But in educational discourse it carries out the function of integration of education and information in the Echo of Moscow radio. The tactics of reporting news is the key tactics of information strategy. This tactics is realized by information message, which is connected with the Russian language. The results of the analysis show three communicative instruments of information tactics: 1) "information occasion'', 2) ''commenting'', 3) ''advertising''. The purpose of using the communicative instrument ''information occasion'' is to attract attention of the audience by reporting new information. The communicative instrument ''commenting'' creates an image of the programme whose authors have their own opinion. The characteristic feature of the communicative instrument ''advertising'' uses preferences of the contemporary process of media convergence. The news is presented with a link to other programs of the Echo of Moscow, where the message has already been delivered. In the given article the communicative instruments were classified, the lexical markers were selected, the functions of instruments were defined. The communicative tactics of information was classified as a link between the mission of mass-media and the mission of education. The analysis of material shows that the tactics of reporting news is realized by special communicative instruments. This tactics carries out specific functions for educational discourse: expanding of audience, attracting new radio listeners, promoting successful contact between audience and authors, marking topic of the program or part of the program.

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