On management of art market in fine arts

In modern terms the sphere of culture and art are treated as an independent industry functioning to satisfy cultural and spiritual needs of Russians. Management of long duration and current culture processes aimed at reaching the cultural goals requires a complex of culture-generating institutions called to provide extended reproduction of intellectual products and cultural-educational services, creative staff, modern tools and innovative technologies. To develop it multilevel administrative strategy and tactics in the area of culture and art regulating the socio-cultural processes in Russia is essential [3]. It will allow to show the new level of the art market and its modern image. In our time culture and art became a sphere of economic activity, production of goods and services. The modern picture of development of culture and art is characterized by the necessity of the use of economic resources - material, financial, labour, cognitive, intellectual, among which a large stake belongs to the expenses on the ''living labour'' and means to pay it off. Art market is the system of socio-cultural and economic relations related to the turn of goods and services in performing works of art. It is an important component of culture because it forms the financial background of development of art, substantially influences the creation, distribution and use of art works. According to historical art science, the term ''art market'' implies any form of financial reward and stimulation of artistic labour. There are similarly concepts of primary and secondary art market. In primary art market the artist as a ''producer of goods'' is the direct participant of market relations. In secondary art market the work of art is alienated from the creator and exists in the market regardless of the author as a ''product''. The traditional mechanisms of art market are sales of works of art at mediation of agents through shops, galleries and salons, by means of auctions and lotteries. The major element of art market is work of the artist with the buyer/customer directly, or via the agent [4]. The segment of the Soviet market of art were salons of the Union of Artists. The wide spectrum of local art was offered to the private user for any pocket and taste: from a thematic picture to the souvenir hand-made articles. Here it was possible to find works of more or less known artists, get a collection of ''quiet graphic arts'' and purchase all the necessary for beauty and comfort of one's home.

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