Online radio as a new type of media and the basis of new discursive practices

Modern radio broadcasts at a new level, because Internet radio gave new opportunities to meet the diverse needs of the consumer in information, education, entertainment, advertising, etc. The study of special works of researchers and practitioners of journalism, the survey data of experts in radio communications and representatives of the audience - all this gives a reason to go beyond the discussion of the new media, their role and vectors of development, and updates the problem of discursive changes in modern radio discourse. First of all, the author indicates the fundamental discursive changes that occur in the representation of a radio product (radio text) by the technical capabilities of different media and a combination of different semiotic systems. The Internet has transformed the traditional auditory means of mass communication into a multi-tool providing the ability to perceive radio communication not only by ear, but also visually, as well as by print media opportunities. With the development of Internet radio the feature of the linearity of the radio text is lost, for Internet radio allows the recipient to determine the sequence of the perceived information, music and any other content, one can open several information windows almost simultaneously. It changes the perception of the radio text and expands the grounds for its classification as a hypertext of a complex structure. Posted archives of programs eliminates another feature of the traditional radio, the synchroneity of the message. More options offered to the client generates new discursive practices connected with a possible feedback from the radio host via a blog, an opportunity to see them at work through setevizor, online voting at the website, etc. Discursive changes due to the advent of Internet radio stations are associated with the expansion of the audience. This factor is connected with a number of positions. First of all, the Internet has expanded access to radio communication. It made the radio all-encompassing for Internet radio can broadcast where there is no radio signal. The Internet in the present context is an intermediary that provides radio communication with the audience who are out of the range of a radio station, and enables radio reception in any country of the world. With the development of new information and communication technologies the nature of interactivity has changed: online surveys, discussion groups, forums on topical issues. The Internet allows uniting radio fans. An important role is played by podcasting, which, as a new form of highly marketable radio content use, makes the audience an active participant in the communication. The study leads to a conclusion that there is every reason to qualify Internet radio as a condition for the emergence of new discursive practices in the field of radio communication.

Keywords

Authors

References