Audio podcast as a tool of external digital museum communication

The article briefly describes some objective preconditions for development of professional interest for Russian modern museum specialists’ part to an institutional webcasting, which is considered as a promising direction of external digital museum communication with various types of target internet audience. Insufficiency of exploration degree of a phenomenon of museum audio shows in Russian-language specialist academic literature is noticed; a need in further theoretical research questions of experience in elaboration and promotion of museum spoken word audio content, consolidation, analyses and systemization of related information is argued. The authors analyze approaches operated by provincial museum institutions to creation and promotion of original audio podcasts on their own online resources and third-parties’ websites, to implementation of own sound digital content demand monitoring with available web analytics tools, to assessment of produced voice tracks efficiency in the context of fostering serviced citizens’ museum activities using the examples of two museums operating in Barnaul (Altai Krai, Siberian Federal District, Russia) - Altai State Museum of Local History and State Art Museum of Altai Krai. The authors’ view on a type of communicative strategy unfolding in space of museum audio podcasts analyzed within the frames of the undertaken study, and on a set of explicit and latent communicative tasks important for the purposes of effective fulfilling the public mission of a museum is given. Also, the short list of key and additional functions of museum voice tracks is set out. The authors formulate assumptions concerning some framework conditions of successful implementation of creative media projects of this kind by forces of Russian provincial museum institutions. The author declares no conflict of interest.

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