Ethnographic tourism as a form of ethnic and cultural heritage of update (as example, work of Lyantor Khants ethnographic museum)

In the modern era of globalization, modernization and unification of culture museums became custodians and translators ethno-cultural heritage. They contain everyday realities of traditional culture in their walls. Due to the active revival of customs by national cultural associations, as well as the growing interest of the audience to the traditional culture, it becomes especially important to study the experience of actualization ethno-cultural heritage, it means involving of museum collections in various areas of museum activity, addressed to the visitor. The article describes a mainstreaming form of ethnic and cultural heritage, as an ethnographic tourism as a kind of a discovery journey, which main purpose is to visit the ethnographic object to get acquainted with the culture, traditions and customs of the ethnic group, living in this area. There are three types of tourism: 1) visiting of existing settlements; 2) knowing of ethnographic museums (with special interest in open-air museums); 3) acquaintance with traditions, festivals, ceremonies. If the first view is only possible when visiting traditional camps, then to realize the last two is one of the tasks of museums. Wherein the second view assumes studying of the material form of cultural heritage, and the third - of immaterial. In this way, after conducted research the museum can acquaint visitors with all forms of ethnic and cultural heritage. On the example of the Lyantor Khants ethnographic museum identified ways to implement various kinds of ethno-tourism programs. We give the characteristic of the museum celebration as part of ethnic tourism and as a way to update the Intangible Cultural Heritage. The authenticity of museum renovations is marked, which is achieved through regularly conducted ethnographic research expeditions. Concluded that Lyantor Khants ethnographic museum plays an important role in the preservation and transmission of traditional culture of the Khants.

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