Impact of Soft Power on transformation of free will

Power is a possibility of one person to be cause of behavior of other one. During human history forms of power have been changing from control over body by punishment to control over thinking by «soft methods». «Soft» does not mean humanity or lack of efficiency; it shows possibility of «soft power» to be inconspicuous. Human cannot see methods of «soft power» because they are built in routine as part of it. This type of power always exists, but nowadays it have become actual and aggressive using manipulation, NLP, psychoanalysis etc. There are a lot of approaches to realization of «soft power», that is why it is necessary to extract two of them which concern with transformation of freedom of will in modern society. The first of them is creating false needs, wishes, which is very useful for positive reinforcement of choice definite goods, services, political views etc. It is reached by creation of positive emotions about definite thighs. This is why now fines have been substituted for incentives such as recognition, respect and approval. Most of them are non-cash. The second approach concern with suppression of consciousness, intellect and mind, because they can resist emotional pressure. In that way there is a lot of controversial information in the Internet. The main purpose is to mix up different points of view to prevent possibility of impartial thinking of person. If person know real situation his or her decision is their own. It is not good for power, which is why person should be controlled in his or her choice. Power control person by positive reinforcement for emotional level of personality or by sophistic, which main aim is to complicate mind. Sophistic use refined logical techniques to convince person to accept alien though as his or her own. In both approaches personality especial «Ego» is suppressing. This is why freedom has become a problem in modern life. Ego of person cannot be cause of his or her life, decision etc. The first it is difficult to find source of decision-making, is it emotions or intellect. Both tings are parts of Ego, but «soft power» substitute for own feelings and thoughts of person by false needs and ideas, which person supposes as his or her own. Therefore it is seemed person has free will, it is not truth.

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