About creation the image of generalized Other in the virtual text

Scientific problem of this research is the uncertainty of installations authors of materials on touristic internet-forums use when they create the image of cultural other. Object of our research is array of communicative instruments, by which the image of Other country and culture is formed on touristic internet-forums. Our attention is focused on materials on which Hungarians right about Russia. We talk about sites on Hungarian language. They describe different features of life in this country and create image of Russia. These sites are by Hungarian language. Methods of scientific research are structure-functional, semiotic and discourse-analyses. Base of forming of this image is special narrative. Users of forums make it. Elements of this narrative are everyday paradoxes and semiotic incidents. Accents of attention on everyday values exits alienation between cultures, zooms object of reflection to subject. Ethnic, national and politic contradictions reduced. Instruments of forming of new reality on touristic internet-forums are changing by consumer information, the designation of symbols, the score cultural features on the background of excluded other. Authors of posts in internet focus on consumer problems, hotels, transport, quality of the roads. In such cases we meet a certain disorder of narrative. This situation looks like everyday discourse. So in this narrative object of reflection approaches The subject. some internet-users say about semiotic paradoxes. Other authors use the method of comparison of some places in Russia with popular touristic objects. The especial method of describing of Other culture is discourse ritual. It is a set of mentions which fasten context and give it the completed form. Discourse ritual is formed from semantic elements which lose connection from significance of text and turn into themed cliches. The links on these cliches are base for rituals in the discourse. Illustrations of such cliches can be facts of corruption, by which authors reproduce national stereotypes of Russia in some Other countries. The same examples of such ritual statements are traditional assessments of popular touristic centers. We should understand that the division of text into functional and ritual segments is impossible. So result of using of such methods is forming of multidimensional, internally undifferentiated text. This affects the formation of new touristic narrative. It takes significant place in formation of cultural relativism.

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