Artistic image and the problem of documentary in the works by Evgeniya Arbugaeva

This article discusses the characteristics of photography in terms of technological progress and analyzes the crisis of the document involving visual works by Evgenia Arbugaeva, photographer who explores the Arctic. “Tiksi” picture series is analyzed as a sign system as one of successful experience of social practices and creation of photographic reality, as well as in capacity of intercultural communication way. In substance, we have to deal with a new scheme cultural practices. On the one hand, photographic works under creative industries, which replicated and standardized on sense of modern “inhabitant” of media area. On the other hand, it is an exclusive piece of art performing the individuality of artist. It’s see right to identify the contribution of each co-author of given article - J. Semenova for idea, collection and processing of materials; and S. Nikiforova for analyze of received data and writing. The works of modern authors testify to possibility and perspective of photographic art; changes in perception of visual text where the viewer not remains a passive observing Party, but it becomes a co-author and co-editor; and determine progress and destiny of artwork through other means and in other formats. The phenomenon of photography is the least studied area of visual anthropology and cultural studies, at the same time it is the most variable and technically dependent component of visual culture. Together with the development of society, in which everyone is a producer and a consumer of images, photography undergoes a transition from reliable evidence of the reality to cultural practices of the new order. In addition to documenting functions, it takes all the features and functions of contemporary art works, enters into creative industries, allowing photographs to reflect on a new identity and look for new methods in practice.

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