А day without a selfie is a wasted day or digital visual strategies of self-identification

Various approaches to the definition of the Selfie phenomenon in their close relationship with the development of the information and communication space are analyzed. We note that, under the influence of digital technologies, there have been changes in the formats of communication and representation that have displaced a significant part of communication in the visualized space of the virtual network, which is associated with the transformation of identification strategies in general. Thanks to new technologies, a person who does not have professional skills can quickly make many of his own photos on the move. This process can be treated as a process of identification, because this person visualizes, attributes and appropriates the "image of I" through relationships to Others and through experiments with his own Self. This constant desire to fix one's being is a performance of identity, which is expressed in the need for self-categorization through a visual narrative. Bright carnival images of the "edited Me" became signs of the modern world, in which the instability of all identification processes becomes the basis for the manifestation of these changes. In this stream of technological change and the pressure of new technologies, Selfi allowed to make visible the presence of a person in the global network space. This presence acquires emotional humanized features and gives rise to a new imagery and modularity of the Self, allowing to see (look) myself through the eyes of the Other, making a figurative path to self-knowledge through self-contemplation and identification with the Other. The analysis of the received empirical data is presented, on the basis of which results different strategies of identification and representation are revealed. The conclusion is made that Selfi today becomes not only a technology of preserving its history, formats of a visualized diary and the appearance of itself to the world, but it ensures the inclusion of a person in all spheres of life, social recognition, verification and representation of one's own identity.

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