Cultural content as a tool for community identity formation (to the problem statement)

Cultural content is a difficult object to study, as it is a multi-valued and multi-level phenomenon. Nevertheless, the appeal to cultural content can be traced in studies of digital culture and cultural industries. In this paper, an attempt is made to approach the understanding of cultural content, to identify the main directions of research and the points of influence of cultural content on the formation of identity of communities. Cultural content plays an important role in our daily lives. In the process of studying this phenomenon, many questions arise. What is cultural content? Why should it be created? Who creates it? How does cultural content affect our lives? How does the consumption of cultural content occur? What are the criteria and bases is determined by the quality of cultural content? How does cultural content influence community formation? What is the relationship between cultural content and community identity? The sphere of culture and art, cultural and creative industries is a field where cultural content is generated. Representation of cultural activities on the Internet is becoming strategically important in the activities of cultural organizations. Cultural content is content (text, video, image, announcement, creative product, etc.) created by a certain author or team of authors and presented (published, shown, etc.) on the Internet or offline. Cultural content is related to the sphere of culture, art and creativity. This is the content that surrounds us, catches us in the network, is a supply for which there is a demand, from which we choose a cultural product for consumption. In the context of the development of the concept of creative industries, the dynamics of export of cultural content becomes relevant. The analysis of cultural content gives an idea of what services and what product in the sphere of culture and art are offered in a certain territory, which allows us to draw conclusions about what cultural and creative industries develop their activities in the territory and assess the quality of cultural content. The products of the creative and cultural industries have an impact on the formation of the communities identity through the offer of cultural content. Cultural content is aimed at specific target audiences by focusing on particular interests of communities. The creation and dissemination of cultural content is directly dependent on the activities of the cultural and creative industries, which occupy an increasingly stable position, both in the cultural and economic sectors. Thus, a comprehensive study of cultural content from the process of its creation to distribution and consumption methods is necessary, it is necessary to study and in-depth study of its impact on the formation of identity of the individual and the community and the definition of criteria marking the quality of content.

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