The Specificity of the Target Evaluative-Effective Cognitive Pragmatic Sets of the Rock-Poet Synthetic Lingual Personality within the Framework of "Heroic" Epoch of Russian Rock Music

This article considers the try of theoretical comprehension of the specificity of the target evaluative-effective sets block in terms of the author's linguoculturological theory of cognitive-pragmatic programs (CPP) (a specific cognitive-mental structure that accumulates the work of the consciousness of the individual, in which the most important components of the cognitive (system of genetic codes) are reflected and structured in a conceptual form, the conceptual national-specific (the system of culture codes), and the linguistic (the system of sign units of different types) of the world's picture) modeling based on the Russian rock-poetry. This block represents the double-level system of conceptual phrases of evaluative-analytical codes that allow the rock-poet (subject-source) to determine the degree of effectiveness and the need to adjust one or several basic cognitive-pragmatic sets subsystems at the transition to a new cycle of the CPP development. Within the countercultural (crisis) stage of rock culture development, rock poets (A. Bashlachev, K. Kinchev, V. Tsoi, D. Revyakin, Y. Shechchuk, B. Grebenshchikov and others) begin to create a CPP of a "heroic" type. At the basis of such programs there is a common "target project" (a single subsystem of basic target CPSs), which includes a number of specific guidelines (CPS1 - the struggle for freedom, CPS2 - the sacralization of the poetic language, which brings people the word of hope and truth; CPS3 is the revival of the Russian national idea, based on the principles of Christian faith, patriotism and love). At a certain stage of the CPP modeling, a block of target evaluative-effective CPSs begins to be formed. The analysis showed that none of the basic targets was fully implemented (the struggle for freedom turned into a struggle for survival, the sacralized poetic Word was stereotyped, objectified, simplified and turned into a slogan, an appeal, the constructive conceptual content of the concepts of "soul", "faith", "love" was neutralized by the destructive energy of the total self-destructive riot), which naturally led to a deep spiritual crisis and the destruction of not only of the romantic version of rock aesthetics, but also most of the "heroic" type CPPs.

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