Art-event and visualization of imaginary spaces in contemporary culture

The article, through the prism of the spatial turn in cultural studies and the concept of heterotopia, examines the transformation of the understanding of an art-event as a special space. Geospatial technologies contribute to the development of an intermediate territory, a space between the real world and the world of fantasy, the world of the imaginary. The possibility of visualizing the landscape through digital technologies and the development of new media have led to both an overabundance of visual images and the need to rethink the principles of presentation of art projects. The concept of the white cube, which arose as a metaphor for a blank slate, malleable for the artist, after the Second World War became, on the one hand, the center of institutional criticism, on the other, it turned into symbolic capital, exploited both within the framework of art and for commercial purposes. The space of the white cube has become an independent cultural landscape. The expansion of art into public spaces and tactical urbanism today represent a strategy of exploitation or transformation of the meanings of a place. Within the Internet, curators create art events, often using the symbolic capital of established associations associated with the artistic landscape: the concepts of “exhibition”, “art project” are applied to virtual events and places that exist exclusively in digital form. The apparent power over space essentially remains a myth, heterotopia defeats the intention of artificial contextualization, space remains completely uncontrollable. The importance of the time factor in the heterotopic understanding of the landscape of a place is also associated with the phenomenological problem of the physicality of space, which is the source point for contextualization, representation of the symbolic and imaginary. The author declares no conflicts of interests.

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