Communicative potential of local cultures in the conditions of globalization: the formulation of the problem

In this article problems of communicative potential of local cultures studying in the globalized world are considered. First of all, authors accent disagreements in understanding the globalizations connected with variety of research approaches to this phenomenon. It is marked, that over studying globalization is dominated with political-economical aspect and it does not allow to estimate objectively its consequence in area of culture. Authors approve necessity of the humanitarian approach, that opening a specific character of processes of globalization in space of culture, distinct from their economic and political topology. It supposed to use results of the analysis for the further development of effective ways of intercultural communications.

Keywords

Authors

References