Features of the state information policy in the field of expansion of cultural and educational function of regional television during the Post-Soviet period of development of the Russian society (on materials of the Mari, Mordovian and Chuvash republics)

The beginning of the 1990-s accompanied with transition to the market relations and the accompanying processes of privatization, decentralization, demonopolization and a destructurization is characterized by emergence in Russia of alternative non-state television at the regional level. The situation disappeared when the central state TV channels were monopolists in the sphere of the activity. In 1991 the Law of the Russian Federation "About mass media" which in no small measure helped distribution of independent television studios is adopted. At the end of the XX century defining in development of cultural and educational function of television became regionaliza-tion and decentralization. The appeared possibilities of a regional television broadcasting more widely to broadcast characteristics of regions became the reason of these processes, considering its interests and inquiries more fully, carrying out important social function. The republican legislation regulating activity of media structures the considered republics is no. In the conditions of lack of the uniform legislative base entering activity of TV and radio broadcasting into the legal course, regions independently regulated activity of local mass media. In the 2000-s information policy of the state regarding expansion of cultural and educational function of regional television was directed on increase in a role of the state media, inevitable reduction of a freedom of speech was a consequence of that. In a genome of any power structure owing to the nature in a certain degree use of mass media as manipulation tool is initially put by public opinion. The distinctive political characteristic of authorities in power in the 1990-s - realization of policy by means of primary sources of identity: national, ethnic, religious, cultural, territorial. The modern political system is subject to a structural problem of legitimacy, periodically the skandalizirovana, depends on lighting in mass media of personal characteristics of leaders more and more, becoming more and more isolated from audience. The great attention to control over activity of mass media is explained by it. At an assessment of modern information policy in the field of expansion of cultural and educational function in the studied region it is important to note still strong influence of the state on mass media. During the Soviet period the domestic television made an integral part of the party device, now it can be considered and be defined as "fourth estate". It is capable to have the status of power body, his powers of authority are defined by the spiritual and ideological sphere. Mass media of Mari El, Mordovia and Chuvashia fully so far didn't reach it.

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