Formation of the image of the enemy in the Russian public consciousness in the period of the Patriotic war of 1812

The rise of Patriotic movement in Russia in the period of the Patriotic war of 1812, was summoned and sent aware measures of the government. The most important element of the ideological work was the formation of the image of the enemy in the public consciousness. The image of the enemy — this view, the situation in the Russian society of Napoleon's army and the Emperor as posing a threat to Orthodox values and the way of life of the Russian Empire. Force shaping the image, was the state. In addition to the negative image of the enemy it has formed the belief in the just character of the war, the belief in the ability to defeat the enemy. Of major importance have been Manifestos and orders in the armies of the Emperor Alexander I, the treatment of the Synod and Church sermons. Their contribution to the common cause made and the periodic press, which published the news of the army, and also refuted by the harmful things. A special phenomenon of the social and literary life of the country in this period was the release of Posters Rostopchin. On the content, style and the recipient of the message does not have analogues in the Russian history. Rostopchin as an experienced writer used a variety of techniques for creation of images that is understandable to ordinary people. . The need to maintain order in the ancient capital in the conditions, when the enemy was approaching the city, has created a unique form of communication of the authorities and the people. Skeptical attitude to the posters, the nobility was compensated by the active adoption by the lower strata of the population. The efficiency of ideological influence is determined by society's response. The actions of the population in the period of the Patriotic war of 1812, we can judge the success of the perception of the specified power of the enemy image. In the territories occupied by the French, the inhabitants of creating armed units, and fought with the enemy. Thus, we can state, that the authority acted as the initiator of the preparation and holding of the ideological campaigns on the formation of the image of the enemy in the period of the Patriotic war of 1812. On the whole, in the Russian public consciousness in a fairly short time, was formed and constantly strengthened the image of the enemy, as well as the directions and methods of fight with it.

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