The role of media planning in regional broadcasting practice | Journalist Yearbook. 2015. № 4.

The role of media planning in regional broadcasting practice

The article examines the effectiveness of media planning of regional television. The experience the Saransk advertising company «Contact TV» with the TV channel «CTC» has showed the importance of information on the media preferences of viewers. The representatives of regional television work closely together with Moscow television companies and make comparisons of the quality of programs and the effectiveness of advertising and financial conditions. This is the proper content of information broadcasting networks.

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Keywords

медиапланирование, регион, рекламное сообщение, телевидение, целевая аудитория, эффективность рекламы, media planning, region, advertisement, television, target audience, advertising effectiveness

Authors

Name	Organization	E-mail
Potapov Pavel F.	Ogarev Mordovia State University (Saransk)	p_ f_potapov@mail.ru
Rzhanov Alexey A.	Ogarev Mordovia State University (Saransk)	p_ f_potapov@mail.ru

Всего: 2

References

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Котлер Ф. Основы маркетинга. Краткий курс / Ф. Котлер - М.: Издательский дом «Вильямс», 2007. - 656 с.

Климин А. Медиапланирование своими словами / А. Климин - М.: Питер, 2007.- 36 с.