The method of experiment in journalism and print media modeling

This article investigates some aspects of the method of scientific experiment, its ability to adapt for using in various fields. Besides, experience based on the works of experts in various fields and experimentation in journalism is described in this article. Moreover in such context, it is considered the possibility of adapting the method of the experiment for the challenges of print media modeling and design. The proposed experimental approach paradigm intended to solve application tasks for modeling print media as well as the functional and matrix approach for designing of local print media made it possible to identify specific types of experiments represented by a series of experimental projects, which are demonstrate their applicability as a modeling tool for local print media.

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