Values of screen culture

The article reveals the problem of the formation of speech culture by means of television. Screen culture in the information society is becoming increasingly important. Time screen culture is always limited and therefore extremely compressed (so -called effect of video clip). Telecommunication lives as much as last telecast. An important role is played in TV text and radio text communicative and behavioral component of the speech of the journalist - the ability to establish contact in communicative speech situation, the possession of language communicative language tools of effective communication , the ability to use all possible means of paralinguistic.

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