research of distance learning consumers motivation | Open and distance education. 2011. № 4 (44).

research of distance learning consumers motivation

In these article results of the marketing research in Siberian State University of Telecommunications and Information sciences are given. Research task was to reveal causes of consumers' behavior on the distance learning services market, understanding the nature of this behavior, definition of distance learning advancement effective channels and of ways of motivation of potential consumers by means of marketing communications.

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Keywords

дистанционное образование, потребители дистанционных образовательных услуг, мотивация потребителей, маркетинговые коммуникации, distance learning, distance learning consumers, motivation of consumers, marketing communication

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References

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