The "Soviet" in reflection of online community users

The present article presents the comparative analysis of political reflections by web communities' participants - users of forums and social networks Vkontakte (https://vk.com), Odnoklassniki (https://ok.ru) and Facebook (https://www.facebook.com/). The content analysis and methods of linguistic analysis allowed revealing the significant difference of reflection principles of the Soviet. The difference displays itself both in quantitative and qualitative aspects. The study of reflection of the phenomenon "Soviet" has shown that reflection in regard to the past political order is expressed in the form of active discussion of various manifestations of the Soviet. The analysis of web community representations has shown that social networks users unlike forum participants are more purposeful and categorical in their evaluations of the Soviet, presenting this regime as an ideal way of state structure. There are also differences in information representation within communities: the textual information of forums is contrasted with a synthesis of graphic means and verbal language in social networks. The comprehension of the 'Soviet' content by forum and social network users differs themati-cally. If forum participants were discussing the problems of personalities, families, social and domestic aspects of life in the Soviet Union evaluating its different representations in an ambivalent manner, a set of problems discussed by social network communities was rather vast and shifted towards present-day political and social problems. As a rule, social network users are quite certain in their characterization of the Soviet period imagining it as an ideal state structure by contrast with the present-day social and political situation. However, we may notice the differences in reflection of the Soviet among social network users too. The qualitative analysis has shown that the most active in organizing communities among them are the users of the social network 'Odnoklassniki' and less active of Facebook. The communities of various social networks differ in the dominating idea in reflection. We believe that we may talk of evident "cultural centricity" of Facebook users, commitment to the reflection of domestic (including artefact) and social reality of participants of the social network "Odnoklassniki", political centricity of "Vkontakte" users. The users of social networks "Gdnoklassniki" and "Vkontakte" sequentially compare the politico-social situation in present-day Russia and the Soviet Union, modeling an ideal image of "the Soviet" with respect to modern times. Thus, in the context of thematic unity (the Soviet) Facebook users are closer to forum participants, in the context of problems discussed it is the users of "Odnoklassniki". And we suppose the common ground between all the studied communities is a focus on the "Soviet" from the perspective of the present-day situation allowing to reveal positive features of the Soviet period of the history of the state.

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