Information asymmetry of everyday life in post-industrial society

This article is directly related to mass culture and is dedicated to one of its components -the modern communications model, transmitted through media channels. Information asymmetry is regarded not only as the information field with a conscious moral deviations, but also as a mechanism of social control. The relevance of this article is not in doubt, since communication plays a huge role in shaping public consciousness. The author of a major operation by the definition of the role of communication in the process of acculturation. Apply theoretical knowledge of foreign authors of the second half of the XX century and their view of popular culture from the perspective of "sociodynamics culture", "diffusion theory", as well as the submission of the supporters of active and personalistic approaches. It is also important that the R.V. Alekseev writes about collective behavior and social control as "matter" and "form", thereby referring to the materialist philosophical tradition. Just shows a comparison of modern communication model with the information field of the Soviet past. In conclusion, the author concludes that the communication message is the language model of information transfer with its stereotypical subjects, it contributes to the daily handling of collective behavior. Emotionally information field, thereby generating a message which either under or unconformably majority, which in turn formed the collective unconscious.

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