The cultural paradigm in the context of the commercialization of higher education

The culture as an equivalent of the country's national value is losing its lead role. The modern educational society is a base for the change of a mono-cultural to a multicultural principle, where the national signs disappear or fall into the shade while universality and flexibility of the educational system play the main role. Therefore a new university model should be transparent, mobile and ready for the transformation of the present structures. The modern society is developing in the context of the market economy dictating its conditions including the change of the elitism to the liberal principle of the higher education system. The liberal conception of education where the individualism has priority meaning plays a special role in the solving the problem of the education of elite specialists in the modern university. In response to commercialization the higher education is becoming an article of the knowledge production recognized on the global level. The main aim of the university in this context is the developing of a new educational model, which helps to create a new higher educational content for the purpose of accumulation a new knowledge accepted as "intellectual capital". The knowledge itself and its production are changing in the context of the commercialization of higher education, in addition "the production of science" (conditions of the knowledge production created by the industry) is developing. To sum up, the process of globalization developing the cultural paradigm of higher education forms the conditions for the change of the classical university considered to be a center of social culture aimed at the education of elite specialists to the communication-based flexible university responding to the all changes in education environment on the global level with taken into account the economic frameworks of society development.

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