Net structures in a global world

The paper presents interpretation of globalization concerned the net community formation, which exploits a nor-matively attractive alternative to existing concepts of globalization. It is argued here that development of contemporary world community manifests the implementation of a form of global net community.In most recent theoretical debates depending on the character of the process of globalization (homogeneous or fragmentary), two trends of investigation of this process arise: (i) globalization on the basis of the idea of progress which leads to a homogeneous world and maintains hierarchical structures (uni-versalism), (ii) globalization on the basis of the representation of the world real diversity which supports net community formation (multiculturalism). As for universalistic discussions, the tendency to assume opposite values - on the segment comprising corporative version of globalization and elite version of globalization - arises. Multicultural concepts of globalization, based on the recognition of the world diversity, are popular because of their non-repressive, tolerant and net form. Appraisals of multiculturalism as an intellectual trend, which could be evaluated as the of recent multi-globalization process, are controversial (for example as in the works by J. Searle, R. Rorty C. Taylor, etc). The theorists of globalization stress the fact that modern globalization process include many instances of globalization. Paper mainly concentrated on several trends of interpretation of globalization: historical, social, legal, informational and net globalization. It is argued here that informational nets change the actual production, consumption, power, experience and culture in a great scale. Global net organizations represent a new type of net structure based of political institutions and international, national, local institution of decision making. Individualization and decentralization are the opposite with respect to the socialization work, vertical integration and big production - which characterize industrial society forms of organization and interaction. Modern net organization guarantee the flexibility of firms, individual, countries in conditions of globalization.

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