Control of communication-reputation field organization

In recent years, more and more companies are turning their attention towards strategic management. This is primarily due to the fact that the situation is constantly changing in terms of factors of macro-and micro-environment of the company, and the management structure, based on strategic management is much easier and more efficient in aligning with new or changed circumstances. One way to manage the macro factors that influence organization development, is a holistic approach to communications and reputation field of the organization. In order to understand the specifics of communication and reputation field, it is necessary to consider its basic components. Communication field of organization is a multi-level, complex system of elements connected and ready to dynamic changes depending on the macro (or other) requirements of environmental stimulus. Communication field of organization is studied using communication audit, which involves a complete and systematic study of the organization communicative behavior, in order to identify the mechanisms of forming and the quality of communication links. Reputational field of organization - a kind of quilt, created on the basis of individual reputation elements or united disparate reputational factors, broadcasting different audiences and perceived them as part of the reputation of the organization questioned. One of study methods of it is reputational audit, involving assessment organization's reputation in terms of its objectives and strategies. After analyzing the basic components of communication and reputation field of the organization, we should note the integrated, interdisciplinary and multiparadigm nature of this concept, the basic functionality of which is broadcasting reputational factors via different communication channels, aimed at the target audiences. Communications and reputation management field of organization should be based on systematic monitoring of the communication organization field and identification of the dominant reputational factors, with the possibility of adjusting the basis of the overall organization strategy.

Keywords

Authors

References