The modern theory of creativity: the levels of scientific knowledge

In the introduction part of the article the author gives a proof of the topicality issue, defines the goal and formulates the problem of the research. Variety of theoretical concepts of creativity in various areas, on the one hand, and a practical orientation on the solution of problems - with another, cause a multi-level of knowledge of a creative product. In the main part of the article the author in detail considers the basic levels of scientific knowledge of the relation of so difficult concept as creativity. Within the first level the attention is focused on fundamental studying of production of a product of culture from a position of political and economic approaches, especially approach of the cultural, creative industries. Creativity is the essential feature of cultural goods and services. Many foreign authors consider the cultural benefits as goods. Cultural goods and services - result of the cultural industries are set of economic and cultural values. In general activity in the sphere of the cultural industries is aimed, first of all, at formation and distribution of economic value, without which not exists actually the goods. It, is in turn expressed in such properties of goods as utility, consumption and exchange value. The general that can unite the modern points of view within approach of the cultural, creative industries in understanding of a creative product, - culture as system of values and symbols, at the heart of the assuming the creative beginnings. On a joint of the first and second levels, including applied researches of creativity, there is a culture sociology which is mainly developing in the USA. Weber's tradition of the analysis of "production of culture" is the cornerstone of this approach. The second level of knowledge level, is connected with empirical researches in the field of the cultural industries, namely with questions of the power and an inequality. At the end of the article the author summarizes and concludes. Utility, value, procedurality (production, distribution, exchange and consumption) are the main economic property of the cultural goods. Whereas the possession of a certain form of creativity, existence of symbolical sense, close interrelation with aspects of difficult intellectual work are the main cultural properties of goods of the creative industries.

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