Cognitive management as an innovative management strategy in a knowledge society: the conceptual aspect

The article analyzes the process of formation of cognitive management strategies in knowledge society. The specific character of these strategies is identified, its potential is characterized. The article touches upon the issue of meaning of management through knowledge arrays as a relevant impact resource. Transformation of knowledge status into knowledge civilization leads to a change in management strategies. It is affirmed that the role of innovations is very important in the knowledge society, introduced in enterprises, social institutions and communities of knowledge society. Bringing up an issue of strategy specifics of innovation problem investigation in the context of knowledge society concept, it is worth paying attention to socio-cultural effects of the phenomenon of innovation. The sense of this effect, which in our opinion is manifested in knowledge society, consists of the diffusion, to which innovations in knowledge civilization are exposed. Diffusion takes place within certain areas as well as it touches complex interdisciplinary interactions, which causes synergy of subject areas. Sociocultural effect is also consists of innovation ability to initiate transformations of knowledge, which cause reformations of social structures and processes. We outline the idea that the problem of inevitable knowledge obsolescence can find its effective solution through addressing to the mechanisms of innovative development. By virtue of the ability of innovation to generate in social systems the opportunity to adapt to a situation, where environment has high level of dynamics and risks complexity, in knowledge society the ideas of innovation manifest themselves in all social spheres. It is proved that evaluation of the role of innovation, proposed in the problem field of cognitive management creates preconditions for relevant assessment of knowledge as dominant factor of social development and dominant values of knowledge society, as well as gives an opportunity to evaluate adequately the status of knowledge in value increasing of individual intellectual potential. The analysis of nature, specifics and potential of cognitive management strategies is the theoretical platform on which it is possible to analyze a number of important issues related to knowledge management. This is analysis of models of knowledge creation, teaching structures creation, knowledge transfer mechanisms and mechanisms of forgetting. This is study of cultural barriers in knowledge management, the research of intellectual capital evaluation models, and finally, the analysis of knowledge role in growth dynamics and everything, associated with knowledge as the most important resource factor in knowledge society.

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