Russian migrants from central asia: digitalization of identity

The ongoing digital revolution in the field of professional (journalism, business, education) and interpersonal communication creates a new phenomenon - digital immigrants. In a situation of major transport and communication flows and forming ethnic discourse of traditional media in a virtual online communities, characteristic of Russian migrants, exploring virtualization ethnic discourse relevant to the prospect of further digitization of all types of communications. Under the influence of a powerful discourse in the virtual network ethnic community comes digitalization migrant identity. The article analyzes the role of virtual ethnic community of migrants from Central Asia to the redefinition of ethnic identity and psychological therapy virtual migrants in a situation of psychological and social deprivation in the host community. The study authors were monitored moderation of groups and user activity migrant ethnic virtual communities of Russian and foreign networks (primarily, "VKontakte», «Facebook», «Classmates") in relation to the three ethnic national groups of migrants - Kyrgyz, Uzbeks and Tajiks . Virtual ethnic community networks as a key theme the grounds of national discourse and the reproduction of national identity, as well as the important factors of partial assimilation and adaptation of migrants to the Russian host community. The article reveals the effects of changing formats, interpersonal communication and self-presentation on the virtual ethnic discourse, we get the expression in such features as new border phenomena of virtual interpersonal communication, virtual management dramatic communication, simulative- performance practices self-presentation users. The authors examine the function of the virtual community of ethnic migrants as micro-institutions reproduction of ethnic identity. In particular, the researchers have been identified, such as a virtual community of ethnic migrants as a translation of the national culture (religion, poetry, music, painting, dance, food, arts and crafts) through the use of graphics, audio and video, preserving the national language competence, coordination of national the offline communities and announcing cultural and national events, national and religious holidays, the maintenance of cultural ties with their historical homeland Diaspora, broadcasting national news occasions, emotional and therapeutic support compatriots expression of ethnic solidarity. The study identifies and describes the main types of content-such discourse practiced in the virtual community of ethnic migrants as Muslim religious, nationalist and traditionalist-Soviet discourse. In conclusion, the article concludes pronounced therapeutic and compensatory functions of virtual ethnic migrant community by "virtualization" homeland and restructuring identity in the online space.

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