Politics of memory in a "time Mobius"

The article is devoted to the analysis and understanding of features of contemporary politics of memory. In particular, and successful, attempts to influence the political situation, using the resource of the past, existed quite a long time. But in "a mistrust of the grand narratives" (J. F. Lyotard), the structuring of social temporality, past, present and future flow into each other, creating a "time Mo-bius". The past is not considered as an ontological category, therefore, the contemporary politics of memory is related not to the past but to the present. Images of the past become simulacra of the third order (J. Baudrillard), and the past is perceived by actors as a resource that you can use to realize their ambitions. Print capitalism (B. Anderson) was allowed to broadcast uniform content that was required for the formation of the "imagined community". In the contemporary information space the official institutions of broadcast experience of previous generations not compete with new media. In these circumstances, the past is a product that needs promotion and advertising, and the state does not define a strategy for dealing with the past, and is forced to play by mature rules. In the presence of competing interpretations of any of the images of the past, the priority remains for the one that will be more accessible and/or more interesting, so the user can "imagine" themselves part of different communities, and civic identity will not act as a main. Things are changing our world more than it seems at first glance. Modern media have influenced the style of human thinking (L. Manovich), so the modern consumer of information easily become a source, but it ceases to be a "man of understanding" (M. Heidegger). "Relativistic chronotope" (P. Valerio) changes the relationship between the "horizon of expectations" and "space of experience" (R. Koselleck). Thanks to the information noise around, the experience is not limited to the traditional institutions of the broadcast. In the ever-increasing background and decreasing expectations, which is difficult to use the term "horizon", the politics of memory acts as a situational action and not a purposeful process. The state cannot compete with other actors using the resource of the past to achieve their goals.

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