Markers and the effects of information anomie in political communication

In the new information-technological way, the communicative process through electronic means of communication is an optical, almost instantaneous, way of producing a multitude of meanings simultaneously, in contrast to oral and written communication, which is characterized by diffuse propagation (slow, chaotic process of disseminating meanings). The communication process acquires such characteristic features as nonlinearity, emergence, multivariance, spontaneity, viral-ness and has hard-to-predict consequences. The use of new information technologies has also affected the political sphere of society, where information becomes a strategic resource of power. The production and specific weight of the symbolic capital of political power is directly dependent on the acceptance and perception of collective-binding political decisions by the mass audience. Political communication becomes anomalous, due to the mismatch in the communicative process. The characteristic features of the anomaly of political communication are manifested as following: 1. Information impact and interaction ceases to be a controlled process; 2. The media become "factories of uncertainty"; 3. The ambivalent consequences of the produced meanings in political communication lead to the decoherence of the communication itself and to the growth of public distrust of the authorities and the media; 4. The communicative process becomes non-linear, multivariate, spontaneous, viral and prone to accidents; 5. The world political process functions in a single information space in which new vectors of policy perception are set and narrow local boundaries of the individual "personal-habitable-zone" are torn; 6. The continuous process of aberrating information becomes a characteristic feature of political communication, in which each of the actors has the opportunity to change the meaning of information; Information anomie as a complex of socio-techno-cultural phenomena of information aberrations, leads to the destruction of the normality of the process of political communication, resulting in a mismatch of "collective binding", which leads to entropy of the social system. The following markers of information anomie in political communication can be highlighted: The credit limit of trust. Reduction of the credit of public confidence leads to a decrease in the level of accumulation of the symbolic capital of the government and the media. Distortion in the balance of confidence, through decrease in its degree. It leads to the destruction of "collective binding". The effects of information anomie in the political sphere reflect the growing process of aberration of the meaning of information by all participants in political communication: • Scalability; • Virulence; • Retrospective; • Growth-Hacking; • Danger. It is concluded that minimizing the destructive information impact, which creates threats, dangers and risks to the sustainable development of the society becomes the most important task of all participants in political communication.

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