The Innovative Potential of Defense Enterprises as a Factor of Improving the Quality of Life in the Development of the National Branding Strategy

The article is devoted to the study of the impact of the innovative potential of the defense industry and the innovative environment it forms on the quality of life of the population. It is determined that the search for the basis for the implementation of the Russian Federation national and territorial branding strategy should be based on the historical experience, sociopolitical and economic features of development and the cultural code of Russian society. In order to preserve scientific and technological sovereignty, maintain global competitiveness and, ultimately, improve the quality of life of Russian citizens, it is necessary to implement the main measures of innovation policy in strategically important sectors of Russian industry. The political and cultural dimension of innovation has a significant impact on the formation of the national branding strategy, on the understanding of modernization as one of the components of Russian national identity and innovation development formation as a national idea. The implementation of the innovation policy by innovative enterprises and universities as key subjects of national branding and the diffusion of innovations into social and political spheres contribute to the formation of a national brand. The identity of the Russian national brand is defined as innovations in the military-industrial complex as a basis for ensuring national security and defense capability, a qualitative catalyst for the development of industry through the use of dual technologies, natural strengthening of Russia's geopolitical position in the international community and strengthening of patriotism among the population, increasing of confidence in the government and its legitimacy and reducing of transaction costs of political governance. In addition to meeting the basic needs of society to ensure national security and defense, the national defense industry is an important actor in the formation of an innovative environment, which, ultimately, in the medium and long term, will ensure the growth of indicators of the quality of people's life. It is concluded that the developed sectoral competencies of the Russian military-industrial complex, breakthrough innovative projects, and the production of competitive high-tech products constitute the subject field of national branding and, with effective communication representation, can form a sustainable national brand in order to increase the symbolic capital, expand Russia's political influence in the world, unite the nation on the basis of national values, improve the quality of life of the population.

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