An image of city as a symbolic construct

In postmodernconditions of politics visualization and sign interchange marketization, a problem of city image representationseems to be topical. In this respect political constructivism serves as the basis for researchthat lets consider a city as a conceptual world, as a symbolically constituted phenomenon. Thereby, acity gains one more dimension - communicative one, when the constructs of political awareness act asthe facts of this conceptualized message. An article consists of two parts. In the first purely theoreticalpart a model of great city is analyzed. From ancient times up to present days this model servesfor the city construction as a symbolic world. A modeling principle underlies in the idea basis of anycity constructive image formation, that is circumstantially proved in the article. Moreover, it is concludedthat a city itself is a kind of model or symbolic world axis, a sacral fortype of world theoryconception. The second part of the article is dedicated to the problems of outward city positioning,starting with conceptual framework elaboration and finishing with an applied aspect - typology workingout of positions which are occupied by a city-product in the market-based political reality (insymbolic space of cities market). Furthermore, the typology is also developed on the basis of abovementionedconstructivist approach. In such a way articulated types of cities-constructs correlate withthe methods of their construction.

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