External positioning an innovative city as municipal strategy

The problem of external positioning of innovative cities is becoming one of themajor factors of city competition in the field of investment attraction, resources optimization and intelligentlong- and short-term strategy formation. The work of municipal and regional authorities in thesphere of policy virtualization includes not only inventory taking of the past, but also an intelligentpolicy of external positioning, a work aimed at brand construction; and, consequently, a scientificmarketing approach together with competence in new possibilities of political communication science.The article deals with competitive advantages of Tomsk that made it possible to make a good positionin the innovative strategy of Russia. At the same time the problems are raised that require scientificand practical solutions, mobilization of scientific and managerial potential of academic Tomsk, andadoption of Russian and foreign practices of problem-solving of such level.

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