Poster style of political thinking: distinctiveness and ways of formation

A paradox of research subject emanates from the fact, that functionalfor its intended purpose and at the same time shortly living political poster has not only become one ofthe most interesting phenomenon of the native political culture, that can be proved by the presence offundamental Russian and foreign researches diversity, but also has been a picture in political thinkingformation, having turned to a peculiar style. Special notice is given to children age with its perceptivityto indoctrination influence. The article is devoted to this problem definition and deals with the sourcesthat demonstrate image thinking having crossed the borders of the visual one. It permeated into childrenliterature, songs etc. In this very case writers, text and music authors acted as constructors ofpolitical thinking poster style. They formed an image scheme, the place of which could be conditionallydefined in coterminous layer of consciousness and unconsciousness. Resonating, poster style ofpolitical thinking itself addressed to innermost consciousness phenomena - archetypes (according to C.Jung definition). In his works Carl Jung paid significant attention to visual schemes of thinking. Causingarchaic interpretation scheme, this resonance contributed to the building of stable attitude to suchbasic phenomena as native land, hero/enemy, feat etc. As it is illustrated in the article, a poster style ofpolitical thinking is not exhausted by the brought up in USSR generation, but also appears in modernyouth. It brings a research subject from metaphorical supposition to the field of currently central researchesand gives a new horizon for progressive study of this problem.

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